Over 25 years sales & marketing experience working at CEO, board level, senior corporate roles and consulting working in the UK, Belgium and Sweden. Now based in Sweden, focusing on Inbound Marketing, growing your business by developing buyer personas and customer journeys, improving sales productivity and marketing effectiveness using the inbound methodology and HubSpot as the tool. Previously worked for major brands and SME companies in Europe, the Middle East & Africa; for example Hertz car rental, Hilton hotels, Carlson Rezidor Hotel Group (Radisson Blu & Park Inn). 20+ years experience working in the travel & hospitality industry across Sales, Marketing, Branding, Web design, PR and CRM. Experience with food & beverage, guest experience, loyalty programs, marketing campaigns, meeting & events, product development, customer research, etc. Specialising in lead generation, SEO, social media, content creation, conversion optimisation and strategy to get your business found, nurture leads and close sales. 2016 – 2018 HubSpot Partner Agency Certified 2016 – 2018 HubSpot Inbound Certified, Email Certified, Inbound Sales Certified, Marketing Software Certified and HubSpot Content Marketing qualified